Gardner defines intelligence as "the capacity
to solve problems or to fashion products that are valued in one or more
cultural setting" (Gardner & Hatch, 1989).
Using biological as well as cultural research, he
formulated a list of seven intelligences. This new outlook on intelligence
differs greatly from the traditional view which usually recognizes only two
intelligences, verbal and computational. The seven intelligences Gardner
defines are:
Linguistic Intelligence-- involves
having a mastery of language. This intelligence includes the ability to
effectively manipulate language to express oneself rhetorically or poetically.
It also allows one to use language as a means to remember information.
Spatial Intelligence-- gives
one the ability to manipulate and create mental images in order to solve
problems. This intelligence is not limited to visual domains-- Gardner notes
that spatial intelligence is also formed in blind children.
Bodily-Kinaesthetic Intelligence-- is
the ability to use one's mental abilities to coordinate one's own bodily
movements. This intelligence challenges the popular belief that mental and
physical activity are unrelated.
The Personal Intelligences-- includes interpersonal
intelligence -- the ability to understand and discern the feelings and
intentions of others-- and intrapersonal intelligence --the
ability to understand one's own feelings and motivations. These two
intelligences are separate from each other. Nevertheless, because of their
close association in most cultures, they are often linked together.
The different intelligences are vital in the business context
in terms of using them in relation to the different internet platforms that
allows businesses to move forward. An example would be an employee with great
ideas and actually applying such ideas to a broader audience for it to actually
come alive. In that way technology also has a great role it plays in the
process of business transformation.
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